Welcome!



Hello, I'm
Matthew Romo (1660) from Group 2. The other embers of my group are Harry Kettenis (0390), Josh Stevenson (0796) and Ysabel Hudson-Searle (0331).

Hopefully navigation should not be an issue on my blog; 'labels' on the right hand side near the top will direct you to groups of posts from specific areas. Research and Planning, Production, and Evaluation work should all be available to see under their respective A2 labels. The other labels will direct you to work from my AS level and preliminary activities for A2.

Also, by clicking on the "Latymer Music Video Blog" link above the labels, you can go back to Latymer's main music video blog where all other blogs from my class can be accessed.

Finally, I hope you enjoy observing and assessing my work as much as I did creating it.


Our Digipak Cover

Our Digipak Cover
Our Digipak Cover

Our Website

Our Website (Text)

Our Website - Click on the branding above to enter

Our Music Video

Our Music Video (Text)

Our Music Video

Friday 29 November 2013

Using the Internet to Promote a Movie Release in the UK: Kill Your Darlings - Case Study Research



Using the Internet to Promote a Movie Release in the UK


Kill Your Darlings

Example 1)

Interview with director John Krokidas about his upcoming film, by collider.com, a film website. It is an example of below the line marketing, attempting to reach those passionate about film who also use the internet, likely between the late teens to those in their 30's. The target audience would likely be quite educated and progressive due to the themes of the film and the language used, but also of good humour; Krokidas states "I promise you there will be a wand in his hand by the end of the movie" when told by agents that Daniel Radcliffe could not star in a film as anything but a wizard. The interview posted online is a valuable marketing opportunity because 'cookies' could help potential audience members become aware of Kill Your Darlings. The website has many tens of thousands of 'likes' on its Facebook page, so Collider's popularity would undoubtedly push recognition of the film onto people's news feeds. It reaches specific types of people globally whilst informing and entertaining them, and would also be extremely cheap to do.


Example 2)

A promotional event in the form of a cut-up art exhibition run by The Works associated and running in synergy with features of the film. I found information on it on the website for British independent movie magazine Little White Lies, though many similar sites as well as known newspapers also showcased its coming. As the exhibition is ran and funded by the institutions behind Kill Your Darlings it is classed as above the line marketing. This interesting, valuable marketing technique is as such because it targets multiple enthusiastic niche audiences. Poetry and cut-up art extend to those who have interpreted the style into their music such as Kurt Cobain, David Bowie and Thom Yorke. Groups of creatively passionate people, imaginably many of which who could be A Level or university students, will be drawn to the prospect of this exhibition. Students and lovers of art, music, photography, literature and design and anyone desperate to meet Daniel Radcliffe would find this appealing. Posts of fan-made pieces were sent to the film's Facebook and Twitter accounts (#KYDcutUp), and a YouTube video was posted asking for audience artwork. Involving the audience in the film's themes is an excellent way to get them in the mindset to watch it, and the viral potential of the artwork could inspire others to also watch it.


Example 3)

An article in the Metro, a daily British newspaper which also features online, on their own website. Another example of below the line marketing, it will reach commuters (who the Metro is aimed at specifically), specifically Londoners. This article specifically brings up his sex scene, something that can spark gossip in readers, so fans of celebrity 'juice' will find appeal in the article, particularly those of Daniel Radcliffe also. The gossip broadcasted to an audience of millions is likely to be noticed due to the big name, and spread via word of mouth, marketing the film subliminally. It is also a valuable opportunity because it is free publicity to a huge variety of people - cheap even as below the line marketing goes.
 



Thursday 28 November 2013

Using the Internet to Promote a Movie Release in the UK: Desolation of Smaug - Case Study Research



Using the Internet to Promote a Movie Release in the UK


The Hobbit: The Desolation of Smaug

Example 1)



Obviously expecting photos to go viral, Warner Bros constructed a 'life-size' dragon head erupting out of a section of pavement in Romania. I came across images and articles on a few news sites and also social media, where word of mouth and sharing promotion from the audience would raise awareness in reaction to the sculpture. This use of below the line marketing aims to target anyone where it was made, in particular fans of The Hobbit book who are interested to see the portrayal of Smaug unveiled, possibly to compare it with their own personal visualisation. Frequent internet users of social media sites such as Facebook and Tumblr are also reached, in knowledge of how much content in produced, uploaded and shared by fans, with Tolkien/Middle Earth fans having a famously huge fanbase. It is a valuable marketing opportunity because, although expensive its viral potential is massive, it is immersive and involving, and reaches broad audiences of all the different types of people in the area it is displayed.


Example 2)

Ed Sheeran's single I See Fire was released as the soundtrack for the credits of The Desolation of Smaug as a digital download, under label WaterTower Music. Director Peter Jackson and producer/co writer Fran Walsh were searching for an artist to record a song for the film's end credits when their daughter Katie suggested Ed Sheeran, who she was a fan of. They went to approach meet and him while he was touring New Zealand, and he accepted the proposition, coincidentally finding out he was a fan of The Hobbit. It quickly appeared in big music magazines such as Rolling Stone and articles all over the internet. Warner Bros. Pictures and Peter Jackson both uploaded a video of Sheeran performing the track, their combined fame giving it millions of views. Ed Sheeran's huge popularity reaches out this below the line marketing to his fans, as well as any fans of acoustic or folk style music of all ages, many of which are female but not exclusively. It is valuable because of the huge audience it can reach to raise awareness. The whole of YouTube can see it and Sheeran brings some more female appeal to the film. It is viral short form content with worldwide potential, and easy to view/listen to on virtually any device with internet, such as phones.


Example 3)

Warner Bros. Pictures released a 'Sneak Peak', 2 trailers and 3 TV Spots for the film, which feature on its website. They have already featured in cinemas and on television anticipating the film's release. On TV the trailers have been broadcast on many different channels and programmes purposefully to reach and appeal to as wide an audience as possible. Typically above the line marketing, they will take up a large proportion of the film's huge marketing budget, but hugely promote the brand. As well as being released on TV where the can target specific audiences they also feature on the film's website and YouTube channel. This attempts to reach an extremely wide audience - multiple wide groups of people who watch TV but also internet users in its easily accessible, short form style content. It is valuable for raising enormous awareness worthy of the financing required, it reaches global audiences as well as national, while potentially exciting and entertaining the anticipating audience.



Thursday 21 November 2013

Kill Your Darlings - Case Study Research


Kill Your Darlings
UK release date - 6th December 2013

Institutions: Production - Killer Films
                    - Benaroya Pictures
                    - Future Film

Distribution - Sony Pictures Classics

Production Budget - Currently unknown

Nationality - American

What kind of production? - Low budget independent film

Connection with other films? - None

Director - John Krokidas

Star names - Daniel Radcliffe as Allen Ginsberg
                       - Dane De Haan as Lucien Carr
                       - Jack Huston as Jack Kerouac
                       - Ben Foster as William S. Burrows
                       - Michael C. Hall as David Kammerer

Plot  - The story of David Kammerer's 1944 murder by Lucien Carr surrounded by the context of the beat generation and 3 of its major writers.

Audience appeal - Kill Your Darlings will appeal to fans of historic drama, romantic drama and murder cases, as well as Daniel Radcliffe lovers and lovers of poetry

Wednesday 20 November 2013

The Hobbit: Desolation of Smaug - Case Study Research


The Desolation of Smaug

UK release date - 13th December

Institutions:
Production Studios - New Line Cinema

                               - Metro-Goldwyn-Mayer
                               - WingNut Films
                    

Distribution - Warner Bros. Pictures

Production budget - $250,000

Nationality - Global; many British actors but also includes cast from New Zealand,  
                      Australia, US, Canada. Shot in New Zealand. Audience is worldwide.

What kind of production? - High budget Hollywood blockbuster with wide appeal

Connection with other films? - The Lord of the Rings trilogy (2001-2003), An Unexpected Journey (2012) and the third Hobbit film, There and Back Again (Expected 2014). These are all from director Peter Jackson's 'Middle Earth' franchise based upon the written works of J.R.R. Tolkien.

Director - Peter Jackson

Star Names - Benedict Cumberbatch as Smaug and also The Necromancer
                       Martin Freeman as Bilbo Baggins
                       Ian Mckellen as Gandalf
                       Cate Blanchett as Galadriel
                       Lee Pace as Thranduil
                       Orlando Bloom as Legolas                      
                       Stephen Fry as the Master of Lake-Town
                       James Nesbitt as Bofur
                       Andy Serkis as Gollum
                       Aidan Turner as Kili
                       Richard Armitage as Thorin Oakenshield

Plot - The film continues the adventures of the title character Bilbo Baggins as he journeys with the Wizard Gandalf and thirteen Dwarves, led by Thorin Oakenshield on an epic quest to reclaim the lost Dwarf Kingdom of Erebor from the evil dragon Smaug.

Audience Appeal - The film will appeal to fans of The Hobbit and The Lord of the Rings films and franchise, as well as the books. Lovers of epic fantasy and action adventures films are also likely to be interested in the Desolation of Smaug. The niche audience of die-hard Tolkien/Middle Earth fans is important to please as they have the most knowledge of the books and therefore have expectations, as is with other popular books such as the Harry Potter series. In terms of age the film is universal, due to a diverse cast of young to old actors, so families are a big part of the audience too.

Wednesday 13 November 2013

Case Study 2: Papadopoulos & Sons - Q&A with Director Marcus Markou



Q&A with Marcus Markou



Our media class were fortunate enough to have the director of Papadopoulos & Sons, Marcus Markou himself accept the department's offer to come into a lesson to talk about his film and answer questions about it. Here are 5 of many pieces of interesting knowledge I gained from the Q&A.


  •  When marketing the film, Marcus did not have a very specific audience in mind. He understood it would generally appeal to families, those struggling in the current economic crisis, as well as children, teenagers and adults due to the multi-generational cast. However he underestimated the huge appeal and demand from the Greek community across Britain, whose strength and support amazed him. Upon realising this, without having distributors or much funding, Marcus took the marketing into his own hands, finding as many Greek churches as he could in the UK on a map and personally phoning them to make them aware of the film's release. Marcus also used social media directly; 'tweeting' any fish and chips shops he could find, particularly in London (where many are owned by Greeks).  


  • With an unsurprisingly small budget, Marcus largely avoided acting agencies to employ his cast, and directly approached many of the actors he had mentally hand picked for the roles. Stephen Dillane, a fairly well known actor, agreed to star in the film very cheaply due to his love for the script and story. He was currently acting in HBO's hugely expensive Game of Thrones at the time, but given the offer to work with his drama-schooled teenage son, as his father in the actual film, Stephen managed to convince the producers of Game of Thrones to work his acting schedule around him starring in Papadopoulos & Sons.
  • Marcus avoided conforming to the traditional hierarchy that exists in most films that are in production. He strayed from the expected superiority complex and removed the benefits of being a big actor or director by using a first-come first-served basis for catering queues, rather than order being dependent on salary or importance like in many other films. He made a great effort to learn the names of all the cast and crew in the first day, and to make the experience as informal and enjoyable as possible off set, in order to create a smooth, comfortable process and therefore amount to more natural dynamics on set. As a result people got on well and the film was produced amongst a happy, family atmosphere.
  • Marcus drew a vast proportion of the film from his own life and experiences. The contrast between Harry and Uncle Spiros represented Marcus' own connection with his Greek culture which he often felt he was losing living in London. Writing Papadopoulos & Sons was very personal to Marcus; he didn't plan for the project to make a profit, only to break even and partake in his love of storytelling to share with everyone, hoping others could relate to losing touch with their cultural identity.
  • As expected of an independent film, Papadopoulos & Sons was shot on location, but the  number of locations used being kept so low was an impressive feat. They actually bought a disused shop in Morden to use as the fish shop and bought another nearby to use on the outside as the rival Turkish kebab shop, and inside as offices to work in without use as the set. By making the most out of every location the spending was kept to a minimum, equipment wouldn't have to be hauled around long distances often, and the production of the film worked much more smoothly and efficiently.

Case Study 2: Papadopoulos & Sons - Research



Papadopoulos & Sons 

Directed by Marcus Markou, Papadopoulos & Sons is an independent, British comedy-drama film released in 2008. It was made with the director's own private company for independent films ('Double M Films'),  that he set up with his brother, Andrew Markou.

Plot Summary: Harry Papadopoulos, a millionaire entrepreneur struggling in the recent financial crisis goes bankrupt, and re-unites with his passionate brother to restore an abandoned fish & chips shop from their childhood while trying to get his life back.



                                      Papadopoulos & Sons Trailer
 


As a small film, Papadopoulos & Sons could not get a huge global distribution deal like in Hollywood but managed to score a small deal with Cineworld who did not expect much turnover and success from the film. Cineworld initially agreed to distribute the film for one week only in a limited number of screens across the UK, but due to unprecedented audience demand, extended the run while expanding to more venues. On June 27, 2013, the film was released in 70 cinemas in Germany under the name Papadopoulos & Söhne and achieved the impressive tally of 23 850 admissions during the first weekend. Marcus Markou brought the film to several festivals across the world, where it was received well, in particular gaining support from the Dinard British Film Festival (France), the Palm Springs International Film Festival (USA), the Seattle Film Festival and the Thessaloniki Film Festival (Greece) where it received the Michael Cacoyannis Audience Award. It was also screened at the European Parliament in November 2012.


Some of the main cast:

Stephen Dillane - Harry Papadopoulos
Frank Dillane - James Papadopoulos
Georgia Groome - Katie Papadopoulos
Thomas Underhill - Theo Papadopoulos
Georges Corraface - Uncle Spiros
Ed Stoppard - Rob
Cosima Shaw - Sophie
Selina Cadell - Mrs Parrington
George Savvides - Hassan Ali
Cesare Taurasi - Mehmet Ali
Alexander Hanson - Lars

Director Marcus Markou also starred in the film briefly, acting cameo as a news reporter for the BBC talking about the financial crisis.

"Papadopoulos & Sons is a family-oriented film. It has been inspired by Marcus Markou's own family history and cultural roots, which fuelled his desire to focus on family unity: "I came from a very tight knit Greek-Cypriot family", said the director. "However, as we grew older and grew up, my family, like so many other families, broke apart. I also lost so many of my Hellenic roots. In making the film I reached out to that sense of family that had been lost and I reached out to my Hellenic roots. [The film] is not about being Greek or Cypriot at all. I use that as backdrop. It really is about family unity at a difficult time".

The film was shot in the London area. The crew found a street with two empty shops in Morden, South London, and took the lease on them. One became the chip shop The Three Brothers, the other one the rival kebab shop. The city scenes were filmed in Central London, the mansion scenes in Croydon. Finally, the Papadopoulos factory was set in a real Greek food factory in East London." (taken from wikipedia.org)


Despite many critics stating its predictability, the film was fairly well critically received, being praised for its 'feel good' factor and sweet, funny elements.
Rotten Tomatoes rating - 82%
IMDb rating - 6.9/10


Friday 25 October 2013

Sweded Project: Mean Girls - Poster and Links




Sweded Film Project
Here are the links to the marketing for our sweded film, Mean Girls

Twitter:
twitter.com/meangirlsweded


Facebook:
facebook.com/meangirlssweded

Instagram:
instagram.com/meangirlssweded

Sunday 13 October 2013

BLK HWK 3: Sweding - Research



Sweding


'Sweded' is a made up term to describe films that have been erased and then recreated. It originates from Michel Gondry's 2008 film, Be Kind Rewind, where Jerry McLean (Jack Black) and Mike Coolwell (Mos Def) remake films with themselves as the actors, using cheap special effects. Jerry accidentally erases the VHS tapes in Mike's store, and when a customer asks for Ghostbusters, having never seen the film before Mike proposes to remake it hoping to fool her. Soon after another asks for Rush Hour 2, word catches on of the hilarious films and demand increases, so when a new film has to be made for each customer they insist the films came from Sweden in order to allow long wait times and higher costs for the rental. In spirit of the film, director Michel Gondry sweded his own version of the film's trailer, starring himself, and the film's official website and YouTube channel both encouraged filmmakers to swede popular movies.




Since Be Kind Rewind, the term 'sweded' has been adopted as a slang term for a cheap spoof remake of any film or trailer, usually a very well known one, having only one take per scene. They are mostly between 2 to 6 minutes in duration, showing only the best known, iconic scenes. Film music is often parodied vocally for comedic effect, acting is overly dramatised and props are purposely made poorly. Another common feature is referencing other pop culture in films, which would usually be done within similar genres, for example the 'he who shall not be named' Harry Potter reference in this swede of The Lord of The Rings - The Fellowship of the Ring.
Even without being named 'sweded', YouTube and the whole of the internet host thousands of videos parodying famous films, not just since Be Kind Rewind, but in homage to the film many since 2008 are entitled 'swedes'. These can range from very short, single scene clips to over 10 minutes of footage, edited with proper continuity, and effort put into props and costume - but the acting being what makes them funny.

Thursday 10 October 2013

DYM HWK 3: Dexter Title Sequence Re-Edit - Evaluation




Dexter Title Sequence Re-Edit Evaluation


1) Summarise the conventions of title sequences that were most important to this task.


Titles in a sequence must contain the main people involved in making a programme/film and acting in it. It can often be a legal obligation due to contract terms with personnel in or behind the production to include them. The titles can either draw attention to something or a character, or blend into the background, but they usually convey or at least adhere to a certain theme, based on genre and/or narrative. In more modern sequences technology has allowed characters to actually interact with titles, or for them to cleverly blend into the environment - this was important and interesting to learn about but with the given time and our personal abilities it didn't really apply. The sequence itself should introduce the idea of what we may expect to see, or hint at it using enigma or visual metaphors (e.g. a violently made breakfast in Dexter). It should anchor the audience by giving them enough of a taste that they are gripped and wish to see more, not just be a filler to fulfill legal obligations. Any number of things can be presented to the audience, whether it be just the setting, main character/s, themes, or all of this.


 2. How did your group plan to edit the title sequence? (consider timings, industry requirements etc.)

As a group we did not have a designated planning time, as we completed the task in the same lesson that we were introduced to it, however once in our editing groups we consulted on how we would edit. A brief discussion decided that each group member would create one title in turns and rotate across the three of us continually, to ensure equal input. After agreeing on a font, theme and colour scheme we began the practical side of the task.


3. Explain the creative decisions made by your group.
Similar to the official title/logo itself it was quickly decided to use a, bold, blood-red for our titles. Blood was a key theme in the sequence, simple but powerful and very telling, so we complied with this. We added a shadow to the titles for a mysterious, enigmatic connotation, and for the same reasons, a fade in as each is introduced. Apart from this fade the titles had no movement, in order to not draw too much attention to them, as the visuals that are already present are particularly effective and important to the opening. Upon entry most titles appeared in the corners of the screen where they would be the clearest and overlap the least with movement in these images. One would not really have been able to do this, so on the ECU looking vertically down into coffee in the blender we centralised a title. It could have been simpler to just use a title elsewhere on another shot but our group liked the fact that it was a visual idea that could be played with back and forth in the mind of an audience - "is this representing a character in danger? Perhaps one in distress or tormented internally?" The font we chose was quite sinister and broken, adding to the conventions of genre and running parallel with some of the evident themes. We decided not to try and be too ambitious or complex with the titles; acknowledging time limitations our approach was simple but effective.



4. How does your re-edit compare to the original?

In terms of looking professional I believe our group's edit is surprisingly successful for the amount of time it took. The original obviously had more titles; this being the major difference due to time constraints, but the titles themselves wouldn't seem particularly out of place in the real sequence. The original has slightly animated titles, that provide a jumpy, edgy, fearful feel, however personally I don't find them particularly effective. What they are trying to do is very evident, and some of the shots jump in the same way but controversially I feel it makes it seem unprofessional, as if someone had made an error while editing. Some of the titles are even hidden because of the colours which draws unnecessary attention to focus on and read them, something we were successful in avoiding. Compared to the original I also prefer how our edit's titles stick to one size, another thing making them clearer and easier to read. Despite these criticisms I do like the way the original titles appear at all different points on the screen, connoting spontaneity and unpredictability, something our attempt failed to do. Overall I think that with more time and effort, our sequence's titles could be as effective if completed. But the fact that the original titles try to serve more of a purpose, despite being ambitious (and not to the standard of the excellent shots they accompany), is a better stance to take.

Thursday 3 October 2013

Preliminary Exercise Evaluation


Prelim Evaluation



Video Brief: 'Continuity task involving filming and editing a character opening a door, crossing a room and sitting down in a chair opposite another character, with whom she/he then exchanges a couple lines of dialogue. This task should demonstrate match on action, shot/reverse shot and the 180-degree rule.


1) Who did you work with and how did you manage the task between you?

The group members were Ellie Brackpool, Georgie Thoupos, Aidan McGiff, and myself. Georgie and Aidan both acted in the scene, and Ellie managed the set, the sound and assisted with the camera, providing extremely valuable opinions on framing and composition. I took the role of director because previously in Media Studies and in the prelim work I acted quite a lot, so this time I felt it would be useful to get some experience with the camera under my belt. As Georgie is new to Media Studies, acting allowed her to ease into the process, Ellie chose her role with it being one she enjoys as she could contribute all-round, and Aidan acted to give others like myself time with the camera as he has had good experience directing already. However, we all took responsibilities with the camera, including the actors (in shots where they were not in frame), and contributed to the direction of the sequence. When we edited we split into two pairs rather than staying as a four in order to give us all as much editing experience as possible. Ellie and I edited together, and Aidan worked with Georgie, each pair taking the same narrative with a slightly different interpretation in terms of shot selection, length and order. I believe everyone had an equal contribution to the group; there was no natural leader but we all had enough confidence to put our ideas forward.


2) How did you plan your sequence? What processes did you use? What theories did you try to take into account?

Hesitant and possibly unconfident at first, to plan our sequence we sat together as a group and brainstormed ideas verbally and noted them down on paper until we came to a conclusion. Although our planning was mainly based on ideas and vision rather than a certain, set-in-stone order of exact shots, we wrote and drew up a series of some of our main shots on a storyboard.
 We also constructed a rough script to give the cast an idea of what to say. Also during pre-production, we planned how and where we would set up, which involved moving lots of chairs out (and finding a place to put them temporarily) and bringing a table on set to make it typical of an interrogation scene. Unfortunately we were unable to attain our first-choice set as it was unavailable, so we had the challenge of planning to film in a relatively small, limiting space. Later on in the process we decided which props and costumes would fit in with the idea, and found out who would be able to provide us with them. 
We made it a focus to include and adhere to all of the theories and conventions of continuity set by the brief, as well as other rules, and in addition, imply a clear sense of genre through our own knowledge. The little planning that we did benefited us greatly, but if it wasn't for our successful improvisation it would have become a time-consuming obstacle. 


3) What technology did you use to complete the task, and how did you use it?




We used the school's digital cameras (Canon HV30) with an attached shotgun microphone and a tripod, and Sennheiser headphones to shoot this task, filming in different positions with a variety of techniques and angles. Examples of these include fully extending the legs on the tripod to create establishing high-angle long shots and handheld closeups for a human, gritty feel. We shot the scene indoors where the light could easily be controlled, but we did not require this anyway; the natural light from outdoors was sufficient. We used Adobe Premiere Pro to edit our sequence on computers designed specifically for editing. Using this we could cut the starts of shots introducing each shot/take with a clapperboard, and endings we believed carried on for too long, piecing them together in the order/pace we believed fit our perception of the idea best. In the process, a fair few shots were scrapped, but we dragged the ones that we believed were the most successful onto the timeline. By using Premiere Pro's razor tool we could cross-cut separate narratives, and make a conversation look like a series of shots whereas in reality much of it was two shots cut between in a shot/reverse shot. Unlinking audio from video proved very useful, for example cutting away from the closing door but still being able to include the sound of it closing at the correct time in the next shot. Fortunately, with my previous use of this software in Media Studies I was quite familiar with the editing process and its challenges.



4) What factors did you have to take into account when planning, shooting, and editing?

As we shot this task within school, when shooting we had to plan to capture as much as we could on camera before and after the changes in period. This was because other pupils would walk past the set, inevitably talking and making disruptive noise, so although we had the hour and 20 minutes of a double lesson, realistically we knew we would have about an hour of shooting within that, which would also account for setting up. We were aware that we may have had to anticipate fire drills, consider natural and unnatural/controllable light and negotiate to confirm availability of our set. Other students were shooting their prelim tasks in the media rooms so we had to keep sound/noise within reason, arrange with them who would use which areas at what time in the lesson, check whether anybody planned to use the same props as us from the department, and ask whether we could be granted permission to do so in the first place. Quite a major cause for concern was shooting within a very small, limiting set, so we had to do a walkthrough to see which shots we could realistically take.

Along with this were the continuity theories and rules, and the way the audience would interpret what they would see (we may know what the scene is about as producers or directors but it has to make sense to others). During the editing process we had to put these theories into practice with some success, in order for our sequence to have a relatively seamless narrative flow and make clear enough sense. Also, when editing we took into account pace and shot length, as well as whether we would actually require each shot we planned and filmed. Another thing we had to adapt to was the fact that we were restricted from using any special effects or sound effects in our sequence; in the suite we decided to leave the 'down the barrel' shot until the end, where an audience could expect the gun to be fired without actually seeing or hearing it.



5) How successful was your sequence? Please identify what worked well, and with hindsight, what would you improve/do differently?

I believe our sequence was quite successful; the idea was very simple and complied with the demands of the brief; Aidan walks through a door, crosses a room and sits opposite Georgie with whom he exchanges some lines of dialogue. In particular the 180 degree rule with our shot/reverse shot in the conversation was executed really well, and there was no issue with jump shots and the 30 degree rule, in the sense that shots were individual, and appropriately changed distance, angle and framing, despite shooting on a tiny set! However, there were a few small errors with what I find most challenging in continuity - match on action. For many of our shots the action was matched well with no noticeable problem, which we must give ourselves credit for, but a minority of others blocked us from achieving a seamless, professional looking flow between them. Without a wealth of successful shots, matching the action from approaching and opening the door at different angles proved the most challenging to edit, although Aidan and Georgie's separate edit was surprisingly successful compared to what Ellie and I managed. The three consecutive shots right at the end were cut within only two seconds in quick succession, but in spending more time trying to perfect it, our partnership did a relatively decent job to create good continuity there. The continuity issues were minimal, but given more time (or if we gave ourselves more time by working more efficiently), they would have been simple enough to clear up quickly during shooting and editing. Apart from slight tendencies to smile uncontrollably at times, the acting from Aidan and Georgie was actually quite convincing, which would help one to suspend their disbelief while watching the scene. In hindsight, better planning of shots (e.g. a shot list), and a more concise, succint dialogue would have compacted the scene and taken less time to shoot and edit, allowing us to perfect the continuity further, especially matches on action. It would also put us under less pressure to film in a rush, allowing us to film more takes and thus eliminate errors such as the camera being jogged. I believe the group communication and dynamics worked excellently in this task, the division of roles worked well, everybody contributing equally and effectively and the whole process including editing was smooth, with no internal issues.


6) What have you learnt from completing this task? Looking ahead, how will this learning be significant when completing the rest of your foundation coursework, do you think?

From this task the rest of the group and I learned the importance of good planning and pre-production, especially under time constraints, debatably as a result of minimal, possibly insufficient planning. It teaches us to appreciate how much planning is needed in real-world media to create successful continuity. Our skills and knowledge were refreshed, especially in terms of speed and accuracy in editing, which I believe we did well. We also were reminded how behaviour on set impacts on the efficiency of the time we used to shoot, as the fact that many shots had us in hysterics meant we had to shoot more takes than would be ideal. This will be significant when completing the rest of the foundation coursework because it has significantly boosted my comfort and confidence in editing which previously was very little. Particularly in situations where I don't have a wealth of great shots to use, I now feel I can still create a successful sequence, whereas before the prospect would have panicked me. Getting used to working with a group to create a piece will be elemental experience for upcoming work, with emphasis on getting to know the skills and personalities of other members of the class, any of whom I could potentially be working with on coursework.


Tuesday 1 October 2013

DYM HWK 2: Art of the Title Activity - Evaluation



Art of the Title Activity - Evaluation
 



1) Summarise your film idea. Provide a brief synopsis and outline what happens in your film opening.
The idea of the film is told quite simply with the title; 'Followed'. The genre we aimed for was horror/thriller. After texting her, a girl is about to make her to see her friend. It is late after school has ended, and unbeknownst to her a man is following her. She slowly, naively walks the halls of the school but the large figure moves closer, producing a gun from his back pocket. A close-up of the soon-to-be victim's face indicate she has realised something is not quite right, then the last shot before the cut to black with the title is a point of view over the shoulder of the victim as a hand grabs it.


2) What kind of information has been included in your film opening?
We are given a sense of narrative in terms of our victim; she is on her way somewhere from a school, which we can see through the CU text shot and the scenery in the background. There is also a clear sense that the second character is 'the bad guy' through the enigmatic way in which he is shot with little reveal, his imposing figure and dark hoodie.


3) How do the titles link to the main film idea?The title we used was 'Oh No' from the website dafont.com. The messy, hastily scribbled feel they visualise implies panic, worry and danger approaching, which nicely reflects the narrative of the film and its idea. The written feel comes from a victim's perspective, and the white colour represents innocence, which contrasts well with the black background that surrounds it in the final shot.


4) Summarise the expected audience reaction. What should the audience be thinking by the end of your opening? Is your opening clear or ambiguous?We aimed to produce a questioning, concerned audience response through our use of limited reveal - enigma. The ambiguous approach we used would ideally cause the audience to ask questions such as 'who is this man and what does he want?', 'will the victim be killed?', and 'what happens next?', etc.


5) Identify three things that you included in your grid that are important in the construction of an opening sequence and explain their role in understanding the film.i) We included a CU of our victim to display her emotion and hopefully develop a clear sense of her character in the minds of the audience. The fact that there is a lot of focus on her is evidence that she plays a significant part in the film

ii) Another important part of our AotT grid were the titles. The font alone expressed a lot about the genre of the film, which I believe is absolutely key in understanding the basic elements of it.  Through remembering conventions of the given genre and past experience of it, the audience are given the ability to form expectations and predictions which really involves and engages them.

iii) The use of a variety of shot angles and distances collectively creates a complete view of the setting. Without a clear idea of a film's setting it can be extremely confusing for an audience to work out where each subject of interest geographically is. The idea may be clear in the head of a director but for people who do not know the story or location it is essential to make parts of these obvious. It is also far less entertaining to watch the same shot types and distances for long periods of time so it is important to anchor your audience by moving around and avoid others disengaging or becoming disinterested.


6) How effective is your film project as an opening? Explain your answer.I think our project was fairly successful because I believe an audience would get a clear enough idea of narrative through the types of shots we used and the context in which we used them (e.g. the OTS hand on shoulder, CU displaying emotion). The genre is evident through titles and props such as the gun so our viewers can form some expectations and get involved in what is going on.

This success was hindered quite considerably by the limited control of lighting we had. As we shot during a lesson and within school hours it was difficult to make a convincing sequence with quite high key lighting all around in our setting.

Monday 30 September 2013

BLK HWK 2b: Film Intro Continuity Analysis - Mission Impossible 2



Film Intro Continuity Analysis:
Mission Impossible 2


Here is the opening sequence to Mission Impossible 2. I chose it not only as a fan but for it's successful, convincing continuity. It begins with an extreme wide scenic shot which zooms in at super fast motion then rapidly slows as it closes in on the subject, ending at MLS framing, all in one shot. It also features several difficult match-on-action shots as Ethan Hunt (Tom Cruise) slips, swings and jumps attempting to scale a canyon, one of the best being the series of shots where he swings to face outwards from the canyon, then back in after a CU to portray emotion and physical strain. We cut to an extreme long master-shot regularly to give perspective of the protagonist's position but also see closeups on important details such as his toes just about digging into an edge, homing in directly on the action. John Woo, the director at times does actually go from some very wide shots to quite close up, which is controversial, but the perspective of the wide shots, often arcing from the helicopter they are filmed from is excellent to the point where we know where we are in each shot. The 180 degree rule is also taken into account successfully, for example when he kneels into a crack in the rock we see it from two perspectives in a shot reverse shot before he climbs higher. The 30 degree rule is not broken either, as shots have great variety in distance and angle with no unnecessary or erroneous jumps.

Wednesday 25 September 2013

BLK HWK 2a: Continuity Sequence Analysis - 'The Accident'



Continuity Sequence Analysis: 'The Accident'


12E Group 1 'Accident' Video (link)


a)
What techniques did you specifically use to create continuity (narrative flow) in your accident sequence?

To create continuity in our sequence, we use match-on-action shots, cross cutting, a master-shot. We cross-cut between the narratives of the two characters, as one rushed to his destination and the other casually walked, and as the two paths converged we used a master-shot to indicate the spaces which they both had started from originally. We matched action from one shot to the next at a different angle aiming to create a seamless flowing narrative even with the cross cutting.


b) In hindsight, what could you do to improve the continuity (narrative flow) of the sequence?

It would have proved continuity in terms of the audience's perspective if we showed the master-shot earlier in the sequence, perhaps with a slight pan across the space to more obviously show where everything is. Our master-shot barely showed the edges of where one of the characters would emerge from when the cross-cut sequence converged, which may have made identifying geographical position unclear for the audience. Also, the position of the camera in the shot where the hurrying character runs away meant that he could not be in the right place to run without a continuity error - he ran to the right of the camera, but the camera would have been in the path he should have ran through. To account for this more planning would have helped; distinguishing exact positioning on set would give us better insight of where everything physically was. The brief we were assigned asked for 6 shots but due to human errors with the camera only 5 recorded, despite taking 6 shots. This disrupted the narrative flow and made it seem as if my character jumped in space between the fourth and fifth shot. To alleviate ourselves of this issue we could have familiarised ourselves better with the cameras before taking shots, ensuring all recordings are successful.

Thursday 19 September 2013

DYM HWK1: Film Intro Analysis - The Lion King


Film Intro Analysis


My film intro choice is Disney's The Lion King, 1994, a world famous animated epic musical drama. It takes place in the South of Africa, identified by the traditional Zulu singing, combined with lyrics in English for more of the audience to understand.


What happens?
We first see a beautiful red sunrise over the African Savanna, then animals waking, travelling and then ordering themselves, standing to attention of something we do not yet see, indicating an important event is about to happen. As we are shown a variety of African birds and mammals moving in harmony we, as the audience are taken through epic, encapsulating scenery of mountains, waterfalls, rivers and hills in wide angle and birds eye view shots. This takes us to a huge erratic rock which we are taken to over the shoulder of a hornbill (Zazu) to see a Lion standing tall atop it. We cut to animals bowing to a baboon (Rafiki) as he climbs the rock to embrace the 'Lion King' (Mufasa), then see the mother lion with a new born cub (Simba). Rafiki proceeds to carry Simba to the edge of the rock and present him to the audience of animals, who cry out and cheer in joy, and then bow as a scenic shot ends the opening sequence by widening until cutting to the title in red over a black background. 


The order of events is quite significant to the story telling in this film intro because it ends with a very important event; the presentation of Simba, son of the 'King' who is the film's protagonist. The structure of the intro leading up to him in this single event identifies his major importance.

We are not yet given names of the characters that we see here, but their role in 'society' in the film is instantly clear, as the introduction to The Lion King has no dialogue but is extremely visual, largely through shot composition. Rafiki the baboon is a servant of the King, a shaman, which we may be able to interpret from his staff, Mufasa is the King over all the other animals, clear to see from how he stands atop the rock looking down on everyone. Simba is the royal child, presented to all as a future King as all bow to him.

Although our protagonist is almost certainly identified, the narrative behind his life and growing up is so far withheld to anchor the audience into watching further. We do not know what problems he might face but we want to experience the story of his life.

At the start of this film the audience need to know which are the major characters, an idea of the setting, and the genre of the film, all of which I believed are conveyed well to the audience. They need to know these films for the sake of expectations, but also to find that appeal to watch on.

BLK HWK 1: Shot Reflection


Shot Analysis Homework


1) "Describe your shot and identify in what way it could be described as representing your chosen genre"

This shot is a tilted frame MS of my classmate Brandon, holding a (fake) gun towards the camera. The genre I was aiming for it to represent was an 'urban' style film, for example, the likes of Kidulthood and Shank.


2) "What did you actually do to achieve the effect?"

I used a tilted frame shot to convey an eerie, uncomfortable feel to it, as well as a garage door background, which connotes an urbanized, city backstreets environment. To add to the same effect the subject has a hood up and a hand on it, pulling it hood forward to darken and disguise his face. Along with this the sinister look in his eyes and the gun pointing menacingly outwards signifies danger, violence and crime.


3) "Identify what is successful about your shot"

Despite very few takes on this specific shot it came out quite well; I believe I achieved the genre I was aiming for and the way I wanted the character to look. The way the hand and the gun point in the camera's direction make them seem larger than they actually are, which unintentionally makes the shot more powerful, giving it a focus on the prop most important to the genre.


4) "What would you do differently in hindsight?"

In hindsight I could have been more successful in this task if I had planned my shot with more scrutiny. In terms of detail I had worked out location, prop and costume but had not decided on camera angle and distance, which meant I spent time moving around the set during the day of the shooting trying different things, but without the time to perfect I aimed for quantity, hoping to find quality within that. Also I would've tried to take the shot in a way that blocked out some of the natural light, as a lower-key lit shot would prove more effective, specifically in my intended genre.